September 22nd 2026
Welcome to the Age of the Influencer
Ten years of keeping score in the Brussels bubble The 10th edition of the #EUinfluencer Ranking landed this week at Cardo Brussels. Here is what a decade of measuring the bubble tells us about who shapes Europe’s story now, and who is only just noticing. The bet In 2016 the smart money in Brussels thought […]
September 22nd 2026
PRESS RELEASE
Brussels has entered the age of the influencer. The 10th #EUinfluencer Ranking shows where they live. 104 of the 153 people ranked have real reach on one platform only, and just two on four. LinkedIn now carries the EU policy conversation, Instagram and TikTok the political one, and the institutions have started inviting creators in. […]
September 18th 2026
Mapping a Moving Target: Inside the #EUinfluencer 2026 Methodology
Measuring influence has never been harder, or more necessary. Here's how we built the tenth #EUinfluencer Ranking, what we chose to count, and why.
September 18th 2026
#EUinfluencer 2026: all the winners
The results are in. After months of deep research and data analysis, we’re proud to unveil the #EUinfluencer 2026 rankings, and this year, the unveiling carries ten years of history behind it. This is the tenth edition. A decade ago we bet that social media would become a serious arena for EU policy when most […]
September 25th 2025
Thriving on the Edge: The 2025 #EUinfluencer Awards Signal a Strategic Shift in Brussels
From Platform Power to Purposeful Presence The 2025 #EUinfluencer Awards in Brussels, hosted by ZN CEO Philip Weiss, took place amid a surge in social media engagement by policymakers and influencers, set against a European digital landscape that is both dynamic and evolving. (Discover the rankings here!) Now in its ninth edition, the #EUinfluencer index measures the impact of […]
September 19th 2025
EUinfluencer 2025: all the winners unveiled
The results are in! After months of deep research and data analysis we’re proud to unveil the #EUinfluencer 2025 rankings. This year’s edition reflects the intense and chaotic nature of today’s EU digital policy space. From established power voices to emerging disruptors, these influencers are shaping the debates that define Europe’s future. The need for credible, consistent voices has never been […]
September 19th 2025
Decoding Influence in the Age of Chaos: The #EUinfluencer 2025 Methodology
In a year defined by uncertainty, transformation, and reinvention, one thing is clear: digital influence in the EU Bubble is no longer linear, it’s dynamic, chaotic, and deeply multi-platform. From shifting power dynamics to the growing presence of AI-driven content and new public platforms, the digital stage has expanded and so has the need to understand who truly […]
September 20th 2024
EUinfluencer 2024: all the winners
The results are in! After months of meticulous research, data analysis, and expert review, we’re thrilled to unveil the #EUinfluencer 2024 rankings. This year’s approach is a testament to the diverse and dynamic nature of the EU digital policy space. From seasoned veterans to rising stars, these influencers are the voices driving conversations on the […]
September 20th 2024
Navigating Chaos: 2024’s #EUinfluencer Top 50 Thrive Amid Social Media Upheaval
Increased dynamism but no fundamental platform shifts Over the past year, the social media landscape in Europe has evolved. With recent elections in mind, social platforms have become crucial battlegrounds for political discourse but also increased regulation and control. With political parties spending significantly higher budgets on social media engagement, and with a strong focus […]
September 20th 2024
EUinfluencer 2024: The Methodology
As social media and digital influence continue to shape the EU policy space, and building on the insights gained from last year’s #EUinfluencer, we have refined our ranking process to ensure it remains relevant in capturing the voices that shape policy discussions across channels within the EU bubble. While last year saw the rise of […]
