EUInfluencer 2026

A Decade of Influence New Voices Shaping Europe

The influencer event in the EU bubble. Organised by ZN, the OG digital agency for the EU

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SEPTEMBER

2026

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HIGHLIGHTS

"The European Parliament has been shifting away from speaking on behalf of the institutions and empowering people — influencers, younger new voices, fresher voices — to tell about their lived experience with Europe. This is much more powerful, and I think that's the way to go."

Alberto Alemanno

@AlbertoAlemanno

"None of the young #EUinfluencer needed the tools, actually — just a kick in the bum to get started. Many people have the skills and the motivation inside of them, but not the guts necessarily."

Sevim Aktas

@SevimAktasEU

"What we're definitely going to see is a much more fractured environment across social networks in the Brussels EU political bubble."

Jon Worth

@jon@gruene.social

"Everyone is talking about the rise of artificial intelligence tools such as chatbots. But there really is nothing to worry about at all. Everything will be fine. Better, happier. Follow instructions and everything will be fine."

Craig Winneker

@CraigWinneker

"Forcing tech solutions on cultural problems won't work."

Jennifer Baker

@BrusselsGeek

"The social media challenge we now have to come to terms with is how we as individuals shall keep ourselves and those who read and listen to us safe in this dystopian world."

Robert Madelin

@eurohumph

"Social media plays a really, really big role in setting the agenda, setting the topics of conversation."

Dave Keating

@DaveKeating

"Influence is not about individual presence — it's about vision, projection and shared responsibility."

Raquel Jorque Ricart

@RaquelJorgeR

"With all the evidence of growing public disengagement with news — along with phenomena like vaccine scepticism, and far-right extremism, we've got to keep experimenting with new ways to reach people."

James Kanter

@jameskanter

ARTICLES

18/09/2026

#EUinfluencer 2026: all the winners

After months of deep research and data analysis, we’re proud to unveil the #EUinfluencer 2026 rankings, and this year, the unveiling carries ten years of history behind it.

18/09/2026

Mapping a Moving Target: Inside the #EUinfluencer 2026 Methodology

Measuring influence has never been harder, or more necessary. Here’s how we built the tenth #EUinfluencer Ranking, what we chose to count, and why.

22/09/2026

Welcome to the Age of the Influencer

The 10th edition of the #EUinfluencer Ranking landed this week at Cardo Brussels. Here is what a decade of measuring the bubble tells us about who shapes Europe’s story now, and who is only just noticing.

22/09/2026

Press Release

The 10th #EUinfluencer Ranking shows where they live. 104 of the 153 people ranked have real reach on one platform only, and just two on four. LinkedIn now carries the EU policy conversation, Instagram and TikTok the political one, and the institutions have started inviting creators in.