April 5th 2022
How to adapt your communication to a world in crisis
We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]
April 4th 2022
Top tips for a green and sustainable website
As we move into year three of the post-COVID19-upheaval world, it’s very clear that the societal, economic, and work changes it has created are not going to go away. With this increased online activity (and the bandwidth it requires) combined with the ongoing catastrophe of climate change, a noteworthy and important trend has received new […]
June 26th 2018
Fake news, tweets and healthcare
In 2018, fake news and disinformation are the norm. Twitter is the new press release. NGOs are the new establishment. And now businesses need to mount the digital barricades to reach their audiences.
June 4th 2018
Turning your reports into social media gold
It’s taken weeks, months in some cases, and finally it’s complete. Your annual report, replete with achievements and commitments is ready for public consumption.
April 10th 2018
Why you should start publishing articles on LinkedIn
To build your credibility on LinkedIn, publishing articles is a great idea. LinkedIn has its own publishing platform, LinkedIn Pulse, which makes it extremely easy.
November 13th 2017
How Dior & Louis Vuitton are rocking Instagram Stories
Just as the name describes, Instagram Stories is all about recounting your activities, sharing photos and video about your daily developments or interesting events taking place in your company or your personal life. Instagram Stories also gives you the choice to target the particular audience you want to reach.
June 1st 2017
Stay #OneStepAhead of #FakeNews with ZN
As false news stories are becoming more and more widespread, how do you know what is real? How do you identify fake news? To make sure YOU only share real stories, we have created a list of ten tips that will help you to determine if a a social media article is factual, or not.
February 10th 2016
What do 6k tweets/second have to do with the Power of Networks?
You spend 168 minutes each day on your mobile. Over the past five years it has increased 7 times! Compared to the fact that on average you spend 97 minutes daily with your partner, I think it’s safe to say that mobile plays a big part in our lives. One could ask: “What do people do for […]
October 30th 2014
Could Google+ be the next big thing for brands?
When launched, users didn’t greet Google+ with high expectations and optimistic predictions of the future. However it has grown to become the second biggest social network in just three years. Though it’s not likely that it will dethrone Facebook anytime soon, more brands are starting to use Google+ pages to reach out to their audiences. […]
October 30th 2014
Explore The Territory & The Map @ TEDxBrussels with us!
There seems to be absolutely no shortage of guides, manuals, and maps to help businesses identify their mission, navigate in a known territory, and reach their final goal. But even when you put all that theory into practice in the real world, the digital territory can be tricky to navigate. And that’s where acting smartly […]
