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July 26th 2026

Why trusted voices matter more than ever

What a corrugated cardboard campaign taught me about the future of communications.

July 23rd 2026

Your Summer Odyssey

A journey of exploration, a few sirens, and with a little luck, finding your way home.

June 30th 2026

Welcome to the Summer of Creators

This July, for the first time, content creators will be allowed inside the Council’s Brussels headquarters to cover summits and meetings of European leaders.

June 19th 2026

The Website Is Becoming a Living System

For years, organisations treated websites as destinations. You built the website, published the content, optimised the pages, measured traffic, and hoped the right audiences would arrive.

May 22nd 2026

Attention, AI, and the New Scarcity in Brussels

Roger Casas-Alatriste came to ZN today to speak about attention and AI. The talk triggered a reflection that feels very relevant for public affairs teams in the Brussels bubble.

April 28th 2026

The Beginner’s Mind

"It was the best of times, it was the worst of times."

April 24th 2026

Newsletters as Influence Infrastructure

The Brussels “micro-media” stack, and why even satire is becoming a strategic format

April 17th 2026

SLOPAGANDA The new rules of narrative warfare

The operation behind some of the most-watched propaganda of the current Iran war runs on fewer than ten people. This is slopaganda

April 13th 2026

Comms Provenance: Why “Show Your Work” Is Becoming the New Advantage in Brussels

AI has made communication faster. But it has also made one weakness much more visible.

April 10th 2026

Can AI Save Democracy?

Social media is destroying democracy. AI will make it worse. That, roughly, is the consensus.

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