April 5th 2022
We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]
April 4th 2022
As we move into year three of the post-COVID19-upheaval world, it’s very clear that the societal, economic, and work changes it has created are not going to go away. With this increased online activity (and the bandwidth it requires) combined with the ongoing catastrophe of climate change, a noteworthy and important trend has received new […]
June 11th 2018
Your brand is how you express yourself. It is how people see you for what you are. Whether you are creating an identity, revamping your website, or running an offline campaign, you need to understand the personality, power, and perception of your brand.
May 2nd 2018
Communications need to bring knowledge to their audience with emotion, adding creative value in such a way that it sticks, making people remember.
September 1st 2017
In a time of much debate, we’ve reached at least one consensus: the most compelling and engaging marketing is done through storytelling
December 12th 2014
Get up, have breakfast, tweet. Brush teeth, tweet, coffee, tweet. By the time I get to my desk in the morning, I’ve usually scanned through my emails, checked Twitter twice, scoured the news and approved a few blog comments. (This morning I asked one of the kids if they have “brushed their tweet” – maybe […]
August 7th 2014
What makes a brand sticky? What makes one product a thing that you own or buy and another something that you identify with, something you almost make a part of yourself? It has to do with the emotional connection we feel for some brands, and not with others. Some brands make us feel like heroes […]
January 16th 2014
This year will certainly be another one marked by technological and innovative developments that will continue to shape our everyday lives and aid us in working better. While the economy is still recovering, companies such as Maersk Line, the European Environmental Agency, American Express, Unilever, and GE have successfully embraced new media technologies and used […]
December 19th 2013
As 2013 is nearly over, one word has stuck – Selfie. Hover over the image to discover more about the word of the year. And as the English language continues to evolve, who knows what “the word” will be next year! http://www.thinglink.com/scene/468078682020249602
October 10th 2013
Have you ever tried to get into an exclusive nightclub on a cold evening, only to hear the bouncer say if your name’s not on the list, then you’re not getting in? A lot of brand owners try to put forward an air of exclusivity around their assets to keep the interest of existing and […]
| Cookie | Duration | Description |
|---|---|---|
| bcookie | 1 year | LinkedIn sets this cookie from LinkedIn share buttons and ad tags to recognize browser ID. |
| bscookie | 1 year | LinkedIn sets this cookie to store performed actions on the website. |
| li_gc | 5 months 27 days | Linkedin set this cookie for storing visitor's consent regarding using cookies for non-essential purposes. |
| lidc | 1 day | LinkedIn sets the lidc cookie to facilitate data center selection. |
| UserMatchHistory | 1 month | LinkedIn sets this cookie for LinkedIn Ads ID syncing. |
| Cookie | Duration | Description |
|---|---|---|
| _ga | 1 year 1 month 4 days | The _ga cookie, installed by Google Analytics, calculates visitor, session and campaign data and also keeps track of site usage for the site's analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognize unique visitors. |
| _ga_* | 1 year 1 month 4 days | Google Analytics sets this cookie to store and count page views. |
| _gid | 1 day | Installed by Google Analytics, _gid cookie stores information on how visitors use a website, while also creating an analytics report of the website's performance. Some of the data that are collected include the number of visitors, their source, and the pages they visit anonymously. |
| _hjAbsoluteSessionInProgress | 30 minutes | Hotjar sets this cookie to detect the first pageview session of a user. This is a True/False flag set by the cookie. |
| _hjFirstSeen | 30 minutes | Hotjar sets this cookie to identify a new user’s first session. It stores a true/false value, indicating whether it was the first time Hotjar saw this user. |
| _hjIncludedInPageviewSample | 2 minutes | Hotjar sets this cookie to know whether a user is included in the data sampling defined by the site's pageview limit. |
| _hjRecordingEnabled | never | Hotjar sets this cookie when a Recording starts and is read when the recording module is initialized, to see if the user is already in a recording in a particular session. |
| _hjRecordingLastActivity | never | Hotjar sets this cookie when a user recording starts and when data is sent through the WebSocket. |
| AnalyticsSyncHistory | 1 month | Linkedin set this cookie to store information about the time a sync took place with the lms_analytics cookie. |
| browser_id | 5 years | This cookie is used for identifying the visitor browser on re-visit to the website. |
| CONSENT | 2 years | YouTube sets this cookie via embedded youtube-videos and registers anonymous statistical data. |
| ln_or | 1 day | Linkedin sets this cookie to registers statistical data on users' behaviour on the website for internal analytics. |
| Cookie | Duration | Description |
|---|---|---|
| _fbp | 3 months | This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. |
| id | session | Set by Google DoubleClick, this cookie is used to create user profiles to display relevant ads. |
| IDE | 1 year 24 days | Google DoubleClick IDE cookies are used to store information about how the user uses the website to present them with relevant ads and according to the user profile. |
| muc_ads | 1 year 1 month 4 days | Twitter set this cookie to collect visitor navigation data to optimise ad relevance. |
| personalization_id | 1 year 1 month 4 days | Twitter sets this cookie to integrate and share features for social media and also store information about how the user uses the website, for tracking and targeting. |
| test_cookie | 15 minutes | The test_cookie is set by doubleclick.net and is used to determine if the user's browser supports cookies. |
| VISITOR_INFO1_LIVE | 5 months 27 days | A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. |
| YSC | session | YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. |
| yt-remote-connected-devices | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt-remote-device-id | never | YouTube sets this cookie to store the video preferences of the user using embedded YouTube video. |
| yt.innertube::nextId | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| yt.innertube::requests | never | This cookie, set by YouTube, registers a unique ID to store data on what videos from YouTube the user has seen. |
| Cookie | Duration | Description |
|---|---|---|
| _dc_gtm_UA-4926882-1 | 1 minute | No description |
| _hjCookieTest | session | No description available. |
| _hjIncludedInSessionSample_1228950 | 2 minutes | No description |
| _hjSession_1228950 | 30 minutes | No description |
| _hjSessionUser_1228950 | 1 year | No description |
| aff | 1 month | No description available. |
| hashbarpro_cookiecount_17438 | 7 days | No description |
| hashbarpro_oldcookie_17438 | 7 days | No description |
| msd365mkttr | 1 year 1 month 4 days | No description |
| msd365mkttrs | session | No description |
| scribd_ubtc | 10 years | No description available. |
| site | session | No description |
