April 5th 2022
How to adapt your communication to a world in crisis
We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]
April 4th 2022
Top tips for a green and sustainable website
As we move into year three of the post-COVID19-upheaval world, it’s very clear that the societal, economic, and work changes it has created are not going to go away. With this increased online activity (and the bandwidth it requires) combined with the ongoing catastrophe of climate change, a noteworthy and important trend has received new […]
June 11th 2018
Brand your way to better relationships
Your brand is how you express yourself. It is how people see you for what you are. Whether you are creating an identity, revamping your website, or running an offline campaign, you need to understand the personality, power, and perception of your brand.
May 2nd 2018
Why creativity is a crucial part of communication
Communications need to bring knowledge to their audience with emotion, adding creative value in such a way that it sticks, making people remember.
September 1st 2017
The true power of storytelling
In a time of much debate, we’ve reached at least one consensus: the most compelling and engaging marketing is done through storytelling
December 12th 2014
A day in the life of a digital reporter
Get up, have breakfast, tweet. Brush teeth, tweet, coffee, tweet. By the time I get to my desk in the morning, I’ve usually scanned through my emails, checked Twitter twice, scoured the news and approved a few blog comments. (This morning I asked one of the kids if they have “brushed their tweet” – maybe […]
August 7th 2014
Outlaws, Lovers or Sages: What Archetypes are Connecting Your Brand & Audience?
What makes a brand sticky? What makes one product a thing that you own or buy and another something that you identify with, something you almost make a part of yourself? It has to do with the emotional connection we feel for some brands, and not with others. Some brands make us feel like heroes […]
January 16th 2014
New Year, New Focus: make online content king
This year will certainly be another one marked by technological and innovative developments that will continue to shape our everyday lives and aid us in working better. While the economy is still recovering, companies such as Maersk Line, the European Environmental Agency, American Express, Unilever, and GE have successfully embraced new media technologies and used […]
December 19th 2013
Au revoir to the year of the selfie!
As 2013 is nearly over, one word has stuck – Selfie. Hover over the image to discover more about the word of the year. And as the English language continues to evolve, who knows what “the word” will be next year! http://www.thinglink.com/scene/468078682020249602
October 10th 2013
Martini: The 19th Century brand goes interactive for its 150th Anniversary
Have you ever tried to get into an exclusive nightclub on a cold evening, only to hear the bouncer say if your name’s not on the list, then you’re not getting in? A lot of brand owners try to put forward an air of exclusivity around their assets to keep the interest of existing and […]
