April 5th 2022
How to adapt your communication to a world in crisis
We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]
September 8th 2021
#EUinfluencer 2021: all the winners
Here they are! The top EU influencers of 2021. It is a great mix of personalities and again, we have a non-English tweeting winner: ZDF-correspondent Stefan Leifert. Please share the lists on social media and let us know your thoughts. Tweet Tweet Methodology We created two rankings: Top influencers in ten categories (step […]
December 14th 2020
#EUinfluencer 2020: Communicating the EU
It was great to see the fantastic crowd of influencers that gathered at our fourth – and first hybrid – #EUinfluencer event. And it was @marcoRecorder, @BrusselsGeek (Jennifer Baker) and @PabloPerezA that joined us for the first of three enthralling panel debates that day. For this first debate, I wanted to delve into how the […]
October 13th 2020
Pia Ahrenkilde: “digital is key”
Our fourth – and first 100% digital – #EUinfluencer event brought together an amazing crowd of influential people. They discussed the hot topics of today ahead of the grand reveal of the new #EUinfluencer ranking. We invited Pia Ahrenkilde, Director-General for Communication at European Commission, to open the event. We asked her how important communication […]
September 30th 2020
#EUinfluencer 2020 in tweets
Thursday, 24th September – our fourth #EUinfluencer. While very different from previous years, it was more engaging than ever. We’ve had 200 people #IRL at our event for the last three years. This year, #EUinfluencer was fully virtual and broadcast live on our website, Facebook and Twitter. At ZN, we like using our own events […]
July 7th 2020
Hyperchat: The Big Shift. Has Covid-19 permanently moved EU communication online?
Has Covid-19 permanently shifted Brussels Bubble communication towards digital or are we going back to the way things (once) were?
May 26th 2020
Hyperchat: What will the impact be of COVID-19 on the social media discussion around vaccines?
For our second #Hyperchat we looked into what is probably one of the most critical conversations we’re going to have as a society in the coming months: the vaccine for COVID-19 and the conversation taking place on social media around vaccination. Our virtual event brought together vaccine and communication experts from all over the world. […]
May 6th 2020
Should social media platforms be held accountable for misinformation?
So what’s the most fun you can have on a Wednesday afternoon in late April while maintaining social distancing?
June 18th 2019
Organizing an event? This is how you use social media to have real impact
So you’re organizing an event. You’re organizing a BIG event. You spend months and months organizing this event and you spend loads of money on it. Half of the team is working on it. During the final weeks prior to the big day, all anyone in the office can talk about, is this event. Hundreds, […]
March 29th 2018
How to #livestream on #socialmedia
Use a stabilizer to hold the phone (we use the OSMO DJI) Keep it casual but do prepare your content Build relationships Show behind-the-scenes Decide where you will record it and who will be part of it Create a test group Be wary of backlight Good WIFI! Announce the session on your channels and cross […]
