June 18th 2019
So you’re organizing an event. You’re organizing a BIG event. You spend months and months organizing this event and you spend loads of money on it. Half of the team is working on it. During the final weeks prior to the big day, all anyone in the office can talk about, is this event. Hundreds, […]
March 29th 2018
April 15th 2016
On March 14th, the annual TEDxBrussels gathering brought fans of social media, entertainment and technology together for a day of great speeches by international experts and visionaries.
April 3rd 2015
“I love writing press releases!” that’s a statement I doubt you’d ever hear from any writer, just as “I love reading press releases!” would hardly escape the lips of any journalist. Now I can’t say that these are hard facts, but I never felt that way when I was both on the producing and receiving […]
October 9th 2014
It’s been said over and over again, and you’ve been seeing it produced at an unprecedented rate – yes, you know it and we know it, content is king. As a result, your audience has become inundated with stories all competing for a spot in their busy schedules. So how did they adapt? They put […]
September 4th 2014
With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content. According to her research, viral content has certain characteristics that are common to […]
June 5th 2014
Digital has opened up a new world for storytelling. Exciting new tools, apps, and platforms are blossoming all over the Internet. Visually appealing opportunities like Medium, Thinglink, Storehouse, Zeega, Cowbird, and many more are awaiting eager storytellers to try them out. Companies too have jumped on the bandwagon, hoping to reach out to new audiences… […]
April 4th 2014
The sticky factor What makes certain things stick and others not? Chip and Dan Heath, authors of Made to Stick, consider what makes an idea sticky, and conclude that it’s all about SUCCESs:
February 20th 2014
The Massive Online Open Courses (MOOC) movement is revolutionizing how we learn. I was lucky enough to be involved in a number of MOOCs and to see how thousands of people, from different parts of the world, were organizing themselves in groups to come up with brilliant ideas. The Stanford Venture Lab or Coursera, are […]
November 7th 2013
Over the years, the 132-year-old conglomerate General Electric (GE) has reinvented itself and its brand by adopting a new approach to content marketing. Viewing the new approach largely as storytelling, they put a lot of effort on telling stories – bringing to life the company and its products, and giving a new spirit to the […]
