In the past couple of weeks, my interest in blogging has been renewed by a couple of projects and client conversations we have had.  In the past we have been involved in setting blogs for a few clients and also finding ways to engage with bloggers.

The conversations we have with clients often start with the reasons why they feel a blog is a risky proposition and is fraught with potential dangers and difficulties.  Debbie Weil does quite a decent job at giving practical advice on how to approach this in her book ‘The Corporate Blogging Book’

Check out here presentation on Blogging and E-retailing

Although blogging continues to grow as a tool of corporate communication, we still find that some clients are very reluctant to test it as a marketing or simple communication tool.  The reason for this, in my view, is not because of the technology or legal consideration.  The main obstacle is a mind set.  From outside it looks strange and dangerous.  The idea of people communicating in a company with their own voice is still a major paradigm shift.  The good news is that once they start blogging they usually realize that it is enjoyable and works.  It also opens the door to changing the tone and manner in which they communicate.  So there is hope for 2009.