April 4th 2022
Top tips for a green and sustainable website
As we move into year three of the post-COVID19-upheaval world, it’s very clear that the societal, economic, and work changes it has created are not going to go away. With this increased online activity (and the bandwidth it requires) combined with the ongoing catastrophe of climate change, a noteworthy and important trend has received new […]
October 30th 2014
Could Google+ be the next big thing for brands?
When launched, users didn’t greet Google+ with high expectations and optimistic predictions of the future. However it has grown to become the second biggest social network in just three years. Though it’s not likely that it will dethrone Facebook anytime soon, more brands are starting to use Google+ pages to reach out to their audiences. […]
July 17th 2014
The Great Big Data Seduction
In the Information Age, the quest for knowledge and understanding of the world has been greatly elevated by the ability to exploit the exponential growth and falling costs of computational power. Welcome to big data – generated from our digital footprints as we negotiate our way through early 21st century life. Recent developments in cloud […]
May 28th 2014
Cefic Masterclass with YourFormula bloggers
Recently, we welcomed 10 vibrant YourFormula bloggers who were invited by Cefic (The European Chemical Industry Council) to a bloggers learning session at ZN. As they all have a passion for chemistry, we wanted that to shine through in their writing. So our very own Karmen Špiljak sought to help them do just that. Here […]
February 27th 2014
Google: Where is the search giant heading?
Want to know what the search giant has been doing lately and how it can affect the way you communicate, the way you live your life, and how you do business? Download our PDF. Click here to download ∇
December 13th 2013
Life lessons from the web
The Internet has imparted its wisdom upon us once again in the last month or so. This time in the form of corporate music videos, learnings from Twitter, sharing secrets, and online privacy revelations. What am I referring to? Take a look at our top 4 Internet lessons below to find out! Lesson 1: Have fun! Virgin […]
December 5th 2013
Google’s “Reunion” and the Effectiveness of Storytelling
If you follow the publicity campaigns for Google, you may recall that they have a knack for using strong emotions as a way of connecting with their target groups. The most recent ad from the Internet search engine giant is no different. It focuses on the company’s largest and potentially, most important, growing target group, […]
February 15th 2013
The importance of online research for an effective digital strategy
One of the main concerns of our clients is how to create and maintain an efficient communication strategy. And for this, we at ZN understand that before anything else, it is critical to know the online landscape you are in. There are some questions that you need to ask yourself when starting a new online […]
October 12th 2011
Corporate websites: this time, it’s personal
We all love telling stories. It’s how we pass on wisdom, wit and gossip, it’s how we build relationships, and it’s how we influence one another. It’s an intensely social activity. Yet, in an online world dominated by social media, so many corporate websites are narrative-free zones. No stories, no storytellers, nothing. Just the usual […]
February 22nd 2011
Saving the EU from itself with Web2EU
Last week, at the instigation of IABC and with some help from ZN, we organized another session of what is now becoming a regular Brussels get-together to talk about social media and the EU. To get the discussion started, we asked for the contribution of three panellists including Joe Litobarski (Blogactiv, @eurogoblin), Ian Andersen (EU […]
