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Strategy Articles
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April 5th 2022

How to adapt your communication to a world in crisis 

We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]

May 26th 2020

Hyperchat: What will the impact be of COVID-19 on the social media discussion around vaccines?

For our second #Hyperchat we looked into what is probably one of the most critical conversations we’re going to have as a society in the coming months: the vaccine for COVID-19 and the conversation taking place on social media around vaccination. Our virtual event brought together vaccine and communication experts from all over the world. […]

March 6th 2019

Can social media solve the anti-vaccine crisis?

The situation is deadly serious: Europe is suffering a record number of measles cases – more than 82,000 people have been infected, and 72 have died, in 2018. Europe is not alone.

May 29th 2018

Tapping the power of influencers

Everyone knows social media is where you can just reach out and touch your audience, so there’s a lot of competition for their attention.

April 3rd 2018

ZN, the leading communication agency in the #agri space

At ZN, our speciality is digital communication. Any subject, any target audience. Our clients range from the largest group in the European Parliament, to Coca-Cola EU and numerous European associations.

November 6th 2017

#EUinfluencer: Top 40 characters and 100 wannabes

Last month, hopes of a gravy-stained appearance were riding high at the event, but in vain. @Berlaymonster (4) never showed, though he (only his gender is not a secret) did offer up a Tweetise on the “fetid shallow pond of EU Twitter” from his “own particular algae-ridden crevice of the pool.” However, the ghosts of […]

October 19th 2017

#EUinfluencer: Who are the EU digital influencers?

Shaping Europe from tweet to street

May 27th 2016

Have you shared a coke with a friend?

If you didn’t #ShareACoke, maybe you were tempted to join the #IceBucketChallenge or felt #LikeAGirl for just a second. Either way, it’s clear that over the past few years we have witnessed storytelling becoming one of the top marketing strategies used by businesses. It’s a versatile technique that everyone can use, because it only requires […]

March 11th 2016

TEDxBrussels sold out? TEDxify your office!

On 14 March, The Brussels Brewery will host the 2016 edition of TEDxBrussels. This year, the topic is the “Deeper Future” and the program features a range of talks from 17 different speakers on subjects from digital security and online privacy to urban landscapes and beer projects. You might not be able to attend and […]

February 10th 2016

What do 6k tweets/second have to do with the Power of Networks?

You spend 168 minutes each day on your mobile. Over the past five years it has increased 7 times! Compared to the fact that on average you spend 97 minutes daily with your partner, I think it’s safe to say that mobile plays a big part in our lives. One could ask: “What do people do for […]

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