Contact us

Who we are

What we do

Our Services

PORTFOLIO
CAREERS
ARTICLES
DIGITAL TIPS
#ZNLive
EU ELECTIONS
#EUinfluencer
Menu Twitter Icon Menu Instagram Icon Menu Linkedin Icon Menu Facebook Icon Menu Youtube Icon
Articles
  • ACTIVATION
  • DEVELOPMENT
  • IDENTITY
  • INTELLIGENCE
  • LEARNING

June 19th 2026

The Website Is Becoming a Living System

For years, organisations treated websites as destinations. You built the website, published the content, optimised the pages, measured traffic, and hoped the right audiences would arrive.

May 22nd 2026

Attention, AI, and the New Scarcity in Brussels

Roger Casas-Alatriste came to ZN today to speak about attention and AI. The talk triggered a reflection that feels very relevant for public affairs teams in the Brussels bubble.

April 28th 2026

The Beginner’s Mind

"It was the best of times, it was the worst of times."

April 24th 2026

Newsletters as Influence Infrastructure

The Brussels “micro-media” stack, and why even satire is becoming a strategic format

April 17th 2026

SLOPAGANDA The new rules of narrative warfare

The operation behind some of the most-watched propaganda of the current Iran war runs on fewer than ten people. This is slopaganda

April 13th 2026

Comms Provenance: Why “Show Your Work” Is Becoming the New Advantage in Brussels

AI has made communication faster. But it has also made one weakness much more visible.

April 10th 2026

Can AI Save Democracy?

Social media is destroying democracy. AI will make it worse. That, roughly, is the consensus.

April 7th 2026

From Virtual Worlds to Useful Layers: What Comes Next for XR

The “metaverse” was never just a VR social world. It was an interface thesis

March 31st 2026

Brussels Doesn’t Need More AI Shells. It Needs Better Decisions.

This week marked my anniversary at ZN. More than 20 years in, I’ve seen the same pattern repeat itself: only the technology changes.

March 28th 2026

Hyperthinking for the Age of the Hypercrisis

Monnet said Europe would be forged in crises. He assumed they would come one at a time. He was wrong.

Load More
© ZN Consulting - all rights reserved. Privacy Policy   Cookie Policy
ZN Logo Footer
Footer Twitter Icon Footer Instagram Icon Footer Linkedinn Icon Footer Facebook Icon Footer Youtube Icon
ZN Consulting
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
  • Manage options
  • Manage services
  • Manage {vendor_count} vendors
  • Read more about these purposes
View preferences
  • {title}
  • {title}
  • {title}