June 19th 2026
For years, organisations treated websites as destinations. You built the website, published the content, optimised the pages, measured traffic, and hoped the right audiences would arrive.
May 22nd 2026
Roger Casas-Alatriste came to ZN today to speak about attention and AI. The talk triggered a reflection that feels very relevant for public affairs teams in the Brussels bubble.
April 28th 2026
"It was the best of times, it was the worst of times."
April 24th 2026
The Brussels “micro-media” stack, and why even satire is becoming a strategic format
April 17th 2026
The operation behind some of the most-watched propaganda of the current Iran war runs on fewer than ten people. This is slopaganda
April 13th 2026
AI has made communication faster. But it has also made one weakness much more visible.
April 10th 2026
Social media is destroying democracy. AI will make it worse. That, roughly, is the consensus.
April 7th 2026
The “metaverse” was never just a VR social world. It was an interface thesis
March 31st 2026
This week marked my anniversary at ZN. More than 20 years in, I’ve seen the same pattern repeat itself: only the technology changes.
March 28th 2026
Monnet said Europe would be forged in crises. He assumed they would come one at a time. He was wrong.