In many meetings we have with clients recently the topic of the value of YouTube as an advertising channel comes up.
The YouTube Phenomenon cannot escape the attention of marketers, neither can the growing importance of Google.
A recent YouTube stars sheds some light on this. An amateur presenter, who started a product review channel on YouTube has recently been hired by the BBC. She is one of the many ‘cross-over’ YouTube personalities who go from YouTube onto traditional media. But the interesting point of the story is the role online video is playing in showing new products, especially gadgets, being tested and commented. If you check the channel ShinyMedia you will see a range of product reviews that give you interesting insights into what is to come (channel: http://www.youtube.com/profile?user=shinymedia).