April 5th 2022
We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]
June 26th 2018
In 2018, fake news and disinformation are the norm. Twitter is the new press release. NGOs are the new establishment. And now businesses need to mount the digital barricades to reach their audiences.
June 4th 2018
It’s taken weeks, months in some cases, and finally it’s complete. Your annual report, replete with achievements and commitments is ready for public consumption.
April 10th 2018
To build your credibility on LinkedIn, publishing articles is a great idea. LinkedIn has its own publishing platform, LinkedIn Pulse, which makes it extremely easy.
November 13th 2017
Just as the name describes, Instagram Stories is all about recounting your activities, sharing photos and video about your daily developments or interesting events taking place in your company or your personal life. Instagram Stories also gives you the choice to target the particular audience you want to reach.
June 1st 2017
As false news stories are becoming more and more widespread, how do you know what is real? How do you identify fake news? To make sure YOU only share real stories, we have created a list of ten tips that will help you to determine if a a social media article is factual, or not.
February 10th 2016
You spend 168 minutes each day on your mobile. Over the past five years it has increased 7 times! Compared to the fact that on average you spend 97 minutes daily with your partner, I think it’s safe to say that mobile plays a big part in our lives. One could ask: “What do people do for […]
October 30th 2014
There seems to be absolutely no shortage of guides, manuals, and maps to help businesses identify their mission, navigate in a known territory, and reach their final goal. But even when you put all that theory into practice in the real world, the digital territory can be tricky to navigate. And that’s where acting smartly […]
August 21st 2014
Managing several social media channels at the same time can be complicated, even daunting sometimes. Indeed, manually switching from account to account, monitoring all conversations and adapting your messages to the different channels takes time that you don’t necessarily have. The good news is that there are some pretty cool tools that can help you […]
July 24th 2014
In 2013, Facebook started seriously slicing up the organic reach of their brand pages. The plan was to go from 16% to 1-2%. Why did they do it? The most obvious reason is that limited organic reach pushed many companies into paid reach. But was it really just business as usual for Facebook? Probably not. […]