In January 2007, the Economist Intelligence Unit polled 406 senior executives across different industries from around the world on the adoption of Web 2.0 within their organisations.
The findings make an interesting read. 79% of respondents see Web 2.0 features such as blogs and social networks as a good way to increase revenues. While 58% say that the use of the web to partner with customers will have an impact on some aspect of their business.
However, although senior executives are enthusiastic about the potential business benefits of ‘Web 2.0’, they cite that their IT departments often lack the resources and expertise to create more interactive web applications.
To download the full report in pdf, click here.