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April 5th 2022

How to adapt your communication to a world in crisis 

We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]

September 1st 2017

The true power of storytelling

In a time of much debate, we’ve reached at least one consensus: the most compelling and engaging marketing is done through storytelling

December 23rd 2011

Dance your Paradigm

At last month’s TEDxBrussels, John Bohannon shared a brilliant thought with the audience.  Why use PowerPoint to make presentations when we can instead use dance to convey difficult scientific concepts, or any other story for that matter?  This refreshing and inspiring idea shows the value of crossing disciplines and generating new ways to understand complex […]

December 14th 2011

Soft paradigms and bright kids

Last week I was reading an article from the Harvard Business Review by Heidi Grant Halvorson curiously entitled: The Trouble with Bright kids. I enjoyed the ‘takeaway’ from the article, which I quickly shared with my own children Ivan (11) and Natasha (8).  The short of it is that kids who believe that their success […]

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