June 11th 2018
Your brand is how you express yourself. It is how people see you for what you are. Whether you are creating an identity, revamping your website, or running an offline campaign, you need to understand the personality, power, and perception of your brand.
May 2nd 2018
Communications need to bring knowledge to their audience with emotion, adding creative value in such a way that it sticks, making people remember.
December 12th 2014
Get up, have breakfast, tweet. Brush teeth, tweet, coffee, tweet. By the time I get to my desk in the morning, I’ve usually scanned through my emails, checked Twitter twice, scoured the news and approved a few blog comments. (This morning I asked one of the kids if they have “brushed their tweet” – maybe […]
August 7th 2014
What makes a brand sticky? What makes one product a thing that you own or buy and another something that you identify with, something you almost make a part of yourself? It has to do with the emotional connection we feel for some brands, and not with others. Some brands make us feel like heroes […]
January 16th 2014
This year will certainly be another one marked by technological and innovative developments that will continue to shape our everyday lives and aid us in working better. While the economy is still recovering, companies such as Maersk Line, the European Environmental Agency, American Express, Unilever, and GE have successfully embraced new media technologies and used […]
December 19th 2013
As 2013 is nearly over, one word has stuck – Selfie. Hover over the image to discover more about the word of the year. And as the English language continues to evolve, who knows what “the word” will be next year! http://www.thinglink.com/scene/468078682020249602
October 10th 2013
Have you ever tried to get into an exclusive nightclub on a cold evening, only to hear the bouncer say if your name’s not on the list, then you’re not getting in? A lot of brand owners try to put forward an air of exclusivity around their assets to keep the interest of existing and […]
September 13th 2013
It was the Roman poet Horace that said: "Adversity has the effect of eliciting talents which, in prosperous circumstances, would have lain dormant." Sometimes the sayings of old really do speak to the present generation anew. We think this creative campaign conceived by ad agency Mayo DraftFCB for Peru’s Universidad de Ingenéria & Tecnologia (UTEC) […]
August 23rd 2013
About a month ago, we wrote about the different ways of dealing with serving the ever-increasing mobile traffic, and briefly introduced responsive design as a trending approach that deals with any device resolution universally and effectively. Responsive design continues to get a lot of attention and it remains a wonderful tool, which unites the chaotic browser-based […]
August 2nd 2013
In order to bring fresh thinking to the creative collaborations between ourselves and our clients, we believe it’s necessary to seek out and acknowledge the various examples of inspiring work going on anywhere at any given time. Many of us remember or certainly feel the resonating impact of Nike’s epic “Just Do It” campaign, which […]
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