November 24th 2022
The elephant in the room
We have to talk about the elephant in the room…a massive one that goes by the name of Mastodon. With Elon Musk taking control of Twitter, many are now thinking about joining this platform instead. What is Mastodon? Mastodon is a decentralised open-source software for running self-hosted servers. This enables communities to communicate with one another. […]
April 5th 2022
How to adapt your communication to a world in crisis
We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]
October 13th 2020
Pia Ahrenkilde: “digital is key”
Our fourth – and first 100% digital – #EUinfluencer event brought together an amazing crowd of influential people. They discussed the hot topics of today ahead of the grand reveal of the new #EUinfluencer ranking. We invited Pia Ahrenkilde, Director-General for Communication at European Commission, to open the event. We asked her how important communication […]
March 29th 2018
How to #livestream on #socialmedia
Use a stabilizer to hold the phone (we use the OSMO DJI) Keep it casual but do prepare your content Build relationships Show behind-the-scenes Decide where you will record it and who will be part of it Create a test group Be wary of backlight Good WIFI! Announce the session on your channels and cross […]
April 15th 2016
How ZN gave TEDxBrussels a digital buzz
On March 14th, the annual TEDxBrussels gathering brought fans of social media, entertainment and technology together for a day of great speeches by international experts and visionaries.
September 4th 2014
Engaging content? Humor wins!
With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content. According to her research, viral content has certain characteristics that are common to […]
June 5th 2014
5 common mistakes in corporate storytelling
Digital has opened up a new world for storytelling. Exciting new tools, apps, and platforms are blossoming all over the Internet. Visually appealing opportunities like Medium, Thinglink, Storehouse, Zeega, Cowbird, and many more are awaiting eager storytellers to try them out. Companies too have jumped on the bandwagon, hoping to reach out to new audiences… […]
April 4th 2014
The one-word story: making brands that stick
The sticky factor What makes certain things stick and others not? Chip and Dan Heath, authors of Made to Stick, consider what makes an idea sticky, and conclude that it’s all about SUCCESs:
February 20th 2014
Behind the scenes: making the Hyperthinking MOOC
The Massive Online Open Courses (MOOC) movement is revolutionizing how we learn. I was lucky enough to be involved in a number of MOOCs and to see how thousands of people, from different parts of the world, were organizing themselves in groups to come up with brilliant ideas. The Stanford Venture Lab or Coursera, are […]
November 7th 2013
How GE made content sexy
Over the years, the 132-year-old conglomerate General Electric (GE) has reinvented itself and its brand by adopting a new approach to content marketing. Viewing the new approach largely as storytelling, they put a lot of effort on telling stories – bringing to life the company and its products, and giving a new spirit to the […]
