March 29th 2018
April 15th 2016
On March 14th, the annual TEDxBrussels gathering brought fans of social media, entertainment and technology together for a day of great speeches by international experts and visionaries.
September 4th 2014
With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content. According to her research, viral content has certain characteristics that are common to […]
June 5th 2014
Digital has opened up a new world for storytelling. Exciting new tools, apps, and platforms are blossoming all over the Internet. Visually appealing opportunities like Medium, Thinglink, Storehouse, Zeega, Cowbird, and many more are awaiting eager storytellers to try them out. Companies too have jumped on the bandwagon, hoping to reach out to new audiences… […]
April 4th 2014
The sticky factor What makes certain things stick and others not? Chip and Dan Heath, authors of Made to Stick, consider what makes an idea sticky, and conclude that it’s all about SUCCESs:
February 20th 2014
The Massive Online Open Courses (MOOC) movement is revolutionizing how we learn. I was lucky enough to be involved in a number of MOOCs and to see how thousands of people, from different parts of the world, were organizing themselves in groups to come up with brilliant ideas. The Stanford Venture Lab or Coursera, are […]
November 7th 2013
Over the years, the 132-year-old conglomerate General Electric (GE) has reinvented itself and its brand by adopting a new approach to content marketing. Viewing the new approach largely as storytelling, they put a lot of effort on telling stories – bringing to life the company and its products, and giving a new spirit to the […]
September 4th 2013
What goes on behind the scenes when we shoot video interviews? Watch this video.
August 30th 2013
We’ve been talking about augmented reality quite a bit around the office and playing around with innovative tools and technologies to establish an interactive presence for one of our clients in a big European fair. To achieve this, we are working on interactive virtual hostesses, augmented reality points of information, and an interactive animation that […]
July 5th 2013
The Solvay Communication Convention took place in Brussels a few weeks ago. And as a gathering for its communications professionals from across the globe, Solvay wanted to incorporate more workshops into their 2-day gathering. ZN was happy to be invited to conduct a workshop on storytelling. Hover over the image to find out how the […]
