zn-logo500
Contact us

Who we are

What we do

Our Services

PORTFOLIO
CAREERS
ARTICLES
DIGITAL TIPS
#ZNLive
EU ELECTIONS
Menu Twitter Icon Menu Instagram Icon Menu Linkedin Icon Menu Facebook Icon Menu Youtube Icon
Content creation Articles
  • DIGITAL ACTIVATION
  • DIGITAL DEVELOPMENT
  • DIGITAL IDENTITY
  • DIGITAL INTELLIGENCE
  • DIGITAL LEARNING

November 24th 2022

The elephant in the room

We have to talk about the elephant in the room…a massive one that goes by the name of Mastodon.  With Elon Musk taking control of Twitter, many are now thinking about joining this platform instead. What is Mastodon? Mastodon is a decentralised open-source software for running self-hosted servers. This enables communities to communicate with one another. […]

April 5th 2022

How to adapt your communication to a world in crisis 

We have just experienced a series of intensifying crises. From Brexit, the COVID pandemic and the war in Ukraine, there is a fast succession of unprecedented and world-changing events, catching us by surprise and putting communicators in a very difficult position. The most frequent reaction in the immediate aftermath of the crisis is to stop all […]

October 13th 2020

Pia Ahrenkilde: “digital is key”

Our fourth – and first 100% digital – #EUinfluencer event brought together an amazing crowd of influential people. They discussed the hot topics of today ahead of the grand reveal of the new #EUinfluencer ranking. We invited Pia Ahrenkilde, Director-General for Communication at European Commission, to open the event. We asked her how important communication […]

March 29th 2018

How to #livestream on #socialmedia

Use a stabilizer to hold the phone (we use the OSMO DJI) Keep it casual but do prepare your content Build relationships Show behind-the-scenes Decide where you will record it and who will be part of it Create a test group Be wary of backlight Good WIFI! Announce the session on your channels and cross […]

April 15th 2016

How ZN gave TEDxBrussels a digital buzz

On March 14th, the annual TEDxBrussels gathering brought fans of social media, entertainment and technology together for a day of great speeches by international experts and visionaries.

September 4th 2014

Engaging content? Humor wins!

With the rise of social media, more and more people are trying to understand the logic behind engaging content. Contently researched how and what we share on social media and Kelsey Libert from Fractl has looked into the science behind viral content. According to her research, viral content has certain characteristics that are common to […]

June 5th 2014

5 common mistakes in corporate storytelling

Digital has opened up a new world for storytelling. Exciting new tools, apps, and platforms are blossoming all over the Internet. Visually appealing opportunities like Medium, Thinglink, Storehouse, Zeega, Cowbird, and many more are awaiting eager storytellers to try them out. Companies too have jumped on the bandwagon, hoping to reach out to new audiences… […]

April 4th 2014

The one-word story: making brands that stick

The sticky factor What makes certain things stick and others not? Chip and Dan Heath, authors of Made to Stick, consider what makes an idea sticky, and conclude that it’s all about SUCCESs:

February 20th 2014

Behind the scenes: making the Hyperthinking MOOC

The Massive Online Open Courses (MOOC) movement is revolutionizing how we learn. I was lucky enough to be involved in a number of MOOCs and to see how thousands of people, from different parts of the world, were organizing themselves in groups to come up with brilliant ideas. The Stanford Venture Lab or Coursera, are […]

November 7th 2013

How GE made content sexy

Over the years, the 132-year-old conglomerate General Electric (GE) has reinvented itself and its brand by adopting a new approach to content marketing. Viewing the new approach largely as storytelling, they put a lot of effort on telling stories – bringing to life the company and its products, and giving a new spirit to the […]

Load More
© ZN Consulting - all rights reserved. Privacy Policy   Cookie Policy
ZN Logo Footer
Footer Twitter Icon Footer Instagram Icon Footer Linkedinn Icon Footer Facebook Icon Footer Youtube Icon
ZN Consulting
Manage Cookie Consent
To provide the best experiences, we use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.
Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Manage options Manage services Manage vendors Read more about these purposes
View preferences
{title} {title} {title}