Creative concept

The first step in defining extra creative value is to empathize. By putting ourselves in our audience’s shoes, we can discover what will generate feelings, what they would like to buy, what they would like to engage with.

We then apply a 'design thinking' approach, testing the creative to make sure we’ve properly understood how our audience feels. We aim to grab people’s attention with one strong image. But that image can only be part of an effective creative strategy if we are certain it makes people feel the way we want them to.