Your brand guidelines need to allow for creativity while ensuring brand consistency with multiple designers, editors and communicators contributing to your branded collateral. A great brand book will also inspire your team and help train new staff, setting a solid precedent for how your company presents itself to the world as well as how it operates internally.
We were very pleased with the whole process, from A to Z. It is difficult to think about what could be improved, be it the re-branding exercise, the magazine, the website redesign or the event support. We definitely continue working with ZN on future projects.
