May 4th 2022
A leading digital campaign For the Tire Industry Project, ZN had a challenge: with the aim of putting TIP firmly on the map, how could we translate highly technical information into ideas that a broad audience could digest and understand? And furthermore, how could we reach this broader audience with our messages? The answers we […]
April 8th 2022
When ZN got ahold of this Roadmap, we thought: there must be more that can be done with it. Sure, the document is compelling, but how can we transform it into information that can be easily disseminated to our target audiences? Our answer: to convert it into a mini campaign. In practice, this meant a […]
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