September 6th 2011
Recently I’ve blogged about the importance of content in terms of building search engine visibility. But the fundamentals of the site need to be in place first. So I thought I’d run through some of the must-dos for your website to ensure your content is found.
August 9th 2011
“99.9996253% of Web Analytics reports produced are utterly useless,” Avinash Kaushik writes on his blog Occam’s Razor. One of the reasons for such a bold statement is that out of the box standard reports present data in the aggregate. Without segmentation our analysis is focused on unrecognisable blobs of traffic. If you share tons of […]