We’ve been talking about augmented reality quite a bit around the office and playing around with innovative tools and technologies to establish an interactive presence for one of our clients in a big European fair. To achieve this, we are working on interactive virtual hostesses, augmented reality points of information, and an interactive animation that follows the user through a tracked path. The goal of it all is to catch attention, provide different options for learning and engagement, and increase brand recognition and retention.

In line with our goals, we’ve noticed that many others are also thinking out of the box and taking advantage of what technology and creativity have to offer.

With the current mass proliferation of smartphones, the sensation of seeing and really noticing interesting things around us when we’re outside is becoming rare. But there are a few creative Out of Home (OOH) ad campaigns that have caught our eye and have brought some joy back to looking

Image courtesy of Ads of the World

These campaigns often transcend the conventional, two-dimensional space of the billboard and make the audience (re)interact with the world. However, to be truly successful, a 360-degree approach is needed to ensure that activities are coordinated both offline and online. Doing this maintains interactivity across different mediums.

This campaign of the MicroLoan Foundation illustrates how the marriage of OOH and mobile marketing can create interaction.

With advancements in technology, augmented reality, and boundless creativity, the possibilities to reach out and interact with your audience seem to be infinitely expanding.

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