December 14th 2020
#EUinfluencer 2020: Communicating the EU
It was great to see the fantastic crowd of influencers that gathered at our fourth – and first hybrid – #EUinfluencer event. And it was @marcoRecorder, @BrusselsGeek (Jennifer Baker) and @PabloPerezA that joined us for the first of three enthralling panel debates that day. For this first debate, I wanted to delve into how the […]
October 13th 2020
Pia Ahrenkilde: “digital is key”
Our fourth – and first 100% digital – #EUinfluencer event brought together an amazing crowd of influential people. They discussed the hot topics of today ahead of the grand reveal of the new #EUinfluencer ranking. We invited Pia Ahrenkilde, Director-General for Communication at European Commission, to open the event. We asked her how important communication […]
September 30th 2020
#EUinfluencer 2020 in tweets
Thursday, 24th September – our fourth #EUinfluencer. While very different from previous years, it was more engaging than ever. We’ve had 200 people #IRL at our event for the last three years. This year, #EUinfluencer was fully virtual and broadcast live on our website, Facebook and Twitter. At ZN, we like using our own events […]
July 7th 2020
Hyperchat: The Big Shift. Has Covid-19 permanently moved EU communication online?
Has Covid-19 permanently shifted Brussels Bubble communication towards digital or are we going back to the way things (once) were?
May 26th 2020
Hyperchat: What will the impact be of COVID-19 on the social media discussion around vaccines?
For our second #Hyperchat we looked into what is probably one of the most critical conversations we’re going to have as a society in the coming months: the vaccine for COVID-19 and the conversation taking place on social media around vaccination. Our virtual event brought together vaccine and communication experts from all over the world. […]
May 6th 2020
Should social media platforms be held accountable for misinformation?
So what’s the most fun you can have on a Wednesday afternoon in late April while maintaining social distancing?
June 18th 2019
Organizing an event? This is how you use social media to have real impact
So you’re organizing an event. You’re organizing a BIG event. You spend months and months organizing this event and you spend loads of money on it. Half of the team is working on it. During the final weeks prior to the big day, all anyone in the office can talk about, is this event. Hundreds, […]
April 3rd 2015
What’s not to love about press releases?
“I love writing press releases!” that’s a statement I doubt you’d ever hear from any writer, just as “I love reading press releases!” would hardly escape the lips of any journalist. Now I can’t say that these are hard facts, but I never felt that way when I was both on the producing and receiving […]
October 9th 2014
Back on weekends: Do you know where your audience is?
It’s been said over and over again, and you’ve been seeing it produced at an unprecedented rate – yes, you know it and we know it, content is king. As a result, your audience has become inundated with stories all competing for a spot in their busy schedules. So how did they adapt? They put […]
February 24th 2012
ZN your agent of change
and the story continues… At ZN, we want to participate as individuals and as a company in this digital revolution. We want to drive change and share our experience. It is part of our DNA. We want to help you or your company to make the most of these changes, not only as evangelist but […]
