Are you using Twitter to grow your business? Despite meeting incredible resistance out of the gates, Twitter is no stranger to the workplace. Nowadays many companies, big and small, have embraced the social media channel as a way of creating a direct line of communications with customers. But before you get started with your 140-character dialogue, here are 6 useful tips to help you succeed on what many call the most important social media channel for business.
Brand it. The first thing every business should do when opening a twitter account is dump the Twitter avatar, upload your company logo, add a header that best represents your company’s line of work, and take ownership. The branding doesn’t stop with changing your look either, continue to brand your account by driving your company’s messages home in your tweets and by using relative hashtags to your sector.
Create a strategy. Twitter use is most effective in business when a strategy is in place. Identifying key influencers you wish to connect with in advance will get the owner’s account pointed in the right direction form the get go.
Keep tweeting! If you’ve got something to say, say it and don’t think that by tweeting multiple times a day your company will come off as “spammy.” In fact, some popular accounts tweet dozens of times per day! What’s important is finding a frequency that works best for you – just remember that under-tweeted accounts can often lose followers from a lack of activity. For busy companies and organizations, finding the right social media management system is key. Free online tools help to organize your tweets for delivery far in advance – HootSuite is a great tool to start with.
Use your twitter feed to tell a story. Don’t only use the channel just to promote your products and/or services. All brands have a story (so do most audiences), find them and share them, and build the story into the brand.
Create a discussion and interact with your audience. Twitter is a great place to build rapport with your audience. Asking open questions and creating discussions with your followers just might turn them into ambassadors for your brand.
Finally, have fun! And engage your audience while doing so. Leveraging the holidays and offering contests to your audience are excellent ways to gain visibility and promote your brand. Running contests across channels, such as YouTube and Instagram, is a great way to increase your reach and your follower count.
Now, go get tweeting! #Enjoy
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