If you want to start looking at the predictions being for made for 2009 in emarketing, check out this compilation made by Zazoo.
It’s time to start working on those plans, make those assumptions and figure how to prepare for a year that will be a year of change, unpredictable events and plenty of surprise (wait a minute, that was 2008!).
One of my favourites is from Integrated campaign metrics – “The holy grail of marketing will get one step closer as technology starts to allow a more integrated metrics reporting of campaign media.” – but then again we having been getting closer to this every year for the past ten years…
And also from ClickZ comes the predictable prediction: “The coming year in advertising is predicted to be, if nothing else, unpredictable.”
Watch this space and you will see my own predictions for 09.
http://www.zazoo.com.au/2008/12/18/and-this-is-the-year-that-will-be/
