Last week, Pieter and Martin from Reprise Media introduced me the wonder wheel from Google. The wonder wheel is another way to envision what are the search requests users are entering around a certain topic. The keyword tool was already existing with Google Adwords but even if based on the same information the wonder wheel is different as it provides you with a visual and dynamic interface. From a long list of keywords, you now have a mapping of related keywords that you can click on and explore when you look for inspiration…inspiration based on user behaviors!

How to get it? Simply enter your search and click on “more search tools” in the left column. Then pick the wonder wheel in the new menu. This is it.