Further proof (if any was needed) that NGOs have mastered eCampaigning better than anyone (click here for the campaign site). A wonderful effort: an engaging opening sequence that’s as good as anything TV can muster, but unlike TV, this then allows you, within seconds, to share with your friends, learn more, donate, and engage with other fans.
Most impressive is the opening video though (plus I appreciate the simple fact that when I go back to the site, it knows I’ve visited before so it doesn’t show it to me again – this is often not the case.) Intro videos are usually poor. Testimony to the fact that web agencies are often not great at creative, and might actually not care that much: it’s about what you can do, how you can engage, and the quality of the core content that matters they say. However, if an intro video is as good as that on The Girl Effect, it will no doubt increase the viral potential of a campaign and pull those heartstrings hard enough to boost donations significantly.