Still today, I am surprised to see most business are looking to do something with Internet instead on re-thinking their business model to embrace the Internet opportunity. It is considered as a new channel to create visibility and sometimes marketing pushs it a bit further with CRM and sales aproaches. The reality is that it impacts most industries at the core of their business model. Today, too many fight to protect their current position, this is a short term approach. Thinking long term is thinking Web. The author Paul Graham puts it beautifully:

“The Web naturally has a certain grain, and Google is aligned with it.  That’s why their success seems so effortless.  They’re sailing with the wind, instead of sitting becalmed praying for a business model, like the print media, or trying to tack upwind by suing their customers, like Microsoft and the record labels. Google doesn’t try to force things to happen their way.  They try to figure out what’s going to happen, and arrange to be standing there when it does.”

Think about it. We are not talking about the futur, it is happening NOW when you are asleep!