I just read an interesting article on the impact that the financial crisis and talk of a recession is having on digital media.
Just wanted to share a quote that all digital agencies will love (including us):
“Increasingly mission-critical these days is digital media, which many predicted would benefit during an ad recession—particularly the still-hot search segment. ” (see the full article from Media Week here. ).
As I was around in digital media in 2001, I remember the first time we went through a similar economic shift, people started to demand more ‘bang for their buck’ and the web looked increasingly attractive. With 7 years of hindsight I think we will see another, perhaps deeper, shift to the web as the emerging tool for more integrated, cost effective marketing where sales matter and marketing is measurable.