Standing in front of an empty room, abandoned house or a unoccupied office, I imagine what could possibly take place: people having conversations, another filing papers, someone going for lunch. I find these blank spaces full of inspiration, like many people might. The spaces become alive right in front of me, filled with colors and sounds. The same is happening now, every time I go to the new office with Nicolas to take photographs.The new office is taking shape. We are now in the process of defining spaces and decorating. We have started to envision how our everyday life will develop inside the new walls.
We imagine experiences based on previous ones. We think of the future influenced by our memories, pulling from the past into the future. We use the same area of the brain to remember and imagine. Experience enriches our creativity.
At ZN we live in the web and blur the lines between actual and virtual life. Our lives extend beyond the physical which permits us to create new experiences on the web. The new office will be a reflection of that, a space where the virtual and material merge into one to provide room for new experiences.