Here’s a quick update on what’s happening on the eMarketing forum on OpenBC
* This week’s Discussion Highlight
On viral marketing Brian Moore explains the crucial difference between ‘word of mouth’ (truly viral) and email forwarding (not the Real mcCoy)
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2264812&articleid=2363236#2363236
Analyse, speculate, or gossip; have your say on the forum:
* Members
Having welcomed 48 new members we have again doubled our membership in the last two weeks. Among them balanced women like Kathrin Folkendt from Fujitsu Siemens – who is prolific in international marketing as well as yoga – and mysterious men like Zhijn Dong, managing director of a diamond firm.
https://www.openbc.com/hp/Kathrin_Folkendt/
https://www.openbc.com/hp/ZHIJUN_DONG/
* Last week’s Discussion Blurbs
Adrianne George scored 175 hits in the Customer Experience forum with her affirmation that “print ads can be very addictive”.
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2293405
Dan Choon brings crystal clarity to the discussion on bloggers & trust:
“If I find out that my friend gets 200 $ for selling me the idea [to buy a Sony robot] then I’ll cancel my connection to him and the company and hate them both for the rest of my consumer life. ;-)”
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2313109
Alexandre Blumenthal discovers schizophrenia in the rise of video blogging.
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2343142
Nicholas Brooke rips into the sales-marketing divide in his article on ‘complex sales’:
“The only way sales and marketing won’t fight for budget is to make it a single department: sales”
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2284938
