Today I was at a conference called Euroconference 2011 which is an annual event organised by Kellen Europe that is aimed at informing European associations on trends and changes in their industry.  I was hosting a workshop on Social Media, which was titled ‘What is the real value of Social Media – Goldmine or Minefield’.

Got some great questions about how to overcome resistance in association and find the right way to allocate resources to be able to make a social media campaign work.  Also had an interesting discussion about nuclear energy and Nestlé.

We used prezi.com to make the presentation (thanks for the hard work Jesus!).

Below check out the presentation, and feel free to share and give me feedback.