What’s cradle to cradle? – I’m reading the book ‘cradle to cradle’ by Michael Braungart & William McDonough. Which is questioning some of the simple concepts that I have so far always taken for granted.
Cradle to cradle is giving the word ‘design’ a deeper meaning. Rather than looking at a visual aspect, it is about designing a product by keeping in mind the entire product life cycle.
We live in a system that is designed based on common values we had back in times of the industrial revolution. Times where people thought environmental resources would last forever and people would only benefit from the improved production models… It only makes sense that environment was not a priority back then.
Looking at products & services that were designed following the very same model today we should ask ourselves the question: What is the point in improving a product that is not good in the first place?
The point is not necessarily that we need to stop completely what we are doing right now. It’s more about rethinking the things we are right now and adapting it to a new model that keeps in mind all aspects of sustainability.
Rather than putting economic impact in the centre of discussion, William McDonough is putting a slightly different aspect in the middle of the thinking he does with every product he designs:
How do we love all the children of all species for all time?