Carlos Chaves, Digital Consultant, is a keen KPI analyst focusing on insights that help optimize the performance of various projects and campaigns. Before joining ZN, he founded OnTouch, an award-winning company specializing in out-of-home advertising audience analysis and measurement. Carlos has eight years of experience in the industry, which has put to the test his master’s degree in Advertising as well as his background in economics and creative literature. He has worked with marketing and communication departments across the EU, such as McCann-Erickson and SC Johnson. Chocolate makes Carlos happy and it gives him a fantastic excuse to do more outdoor sports.