Through the smart application of tools and human expertise, we map the relevant influencers of a given topic. First we create a specific query about the topic to identify conversations and influencers and obtain a draft map of influencers and the conversations they are involved in. Then we check the word cloud of conversations to see if they are on topic. Finally, we fine tune the queries to come up with a definitive ranking for the influencers and map them accurately against a matrix of interest and reach. This identifies which influencers you should target to make the most of your efforts.