Episode 4 of the eMarketing Expert Series – 8 mins 54 secs
(please find the Podcast Audioplayer at the bottom of this post)
My guest today is Robert Peterson, a strategic problem solver with a truly global outlook and a manic travel schedule. In his thirty year career in international advertising he has been based in New York, Tokyo, LA, Brussels and now Rome. In 1981 he went to Japan to establish Saatchi & Saatchi’s worldwide headquarters relationship with Toyota Motor Corporation – a client that he’s been working for ever since. Today Bob tells us about change and how marketers can work with consumers in a different way.
Here are the questions I asked Bob and the times I asked them:
Tell us a bit about your life? – 0.24
What in your opinion are the most urgent pressures that marketing manager and companies are facing today? – 1:28
So the main problem is basically to use all the new opportunities that are out there- 3:01
And what is preventing people from making that change? – 3:21
Can you give me a specific example where you sat with a client defined a project where you incorporated these things – 4:50
What would you advise to a marketing manager who see his budget tightened but who still has to build his brand and still has to be a brand leader in his market? – 6:20