After months of deep research and data analysis we’re proud to unveil the #EUinfluencer 2025 rankings. This year’s edition reflects the intense and chaotic nature of today’s EU digital policy space. From established power voices to emerging disruptors, these influencers are shaping the debates that define Europe’s future.
In a year defined by uncertainty, transformation, and reinvention, one thing is clear: digital influence in the EU Bubble is no longer linear, it’s dynamic, chaotic, and deeply multi-platform. From shifting power dynamics to the growing presence of AI-driven content and new public platforms, the digital stage has expanded and so has the need to understand who truly shapes EU policy conversations.
The 2025 #EUinfluencer Awards in Brussels, hosted by ZN CEO Philip Weiss, took place amid a surge in social media engagement by policymakers and influencers, set against a European digital landscape that is both dynamic and evolving. Now in its ninth edition, the #EUinfluencer index measures the impact of EU Bubble-focused voices across LinkedIn, X, Threads, TikTok, Instagram, Mastodon and Bluesky. In a year defined by uncertainty, transformation and reinvention, one thing is clear: digital influence in the EU Bubble is no longer linear, it’s dynamic, distributed and deeply multi-platform.