EUInfluencer 2025

Europe on the Edge

The influencer event in the EU bubble. Organised by ZN, the OG digital agency for the EU

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HIGHLIGHTS

With all the evidence of growing public disengagement with news along with phenomena like vaccine skepticism, and far-right extremism, we've got to keep experimenting with new ways to reach people.

James Kanter

@jameskanter

Be sure that what you're sharing is valid and factual. You have to double or triple-check everything. You have to know the sources.

Alia Papageorgiou

@Eurocentrique

I think that the social media challenge we now have to come to terms with, is how we as individuals shall keep ourselves and those who read and listen to us safe in this dystopian world.

Robert Madelin

@eurohumph

The space industry is distinctly global in nature. In a globalizing society, social media has taken its position in playing that communication role on a global scale.

Remco Timmermans

@timmermansr

Throughout the war we've seen social media influence narratives & disseminate information. We always need to be careful to separate facts from fiction & to identify when propaganda is being propagated.

Suzanne Lynch

@suzannelynch1

Social media plays a really, really big role in setting the agenda, setting the topics of conversation. Social media is also influencing the climate discussion and has made activism a lot more potent.

Dave Keating

@davekeating

ARTICLES

19/09/2025

EUinfluencer 2025: all the winners unveiled

After months of deep research and data analysis we’re proud to unveil the #EUinfluencer 2025 rankings. This year’s edition reflects the intense and chaotic nature of today’s EU digital policy space. From established power voices to emerging disruptors, these influencers are shaping the debates that define Europe’s future.

19/09/2025

Decoding Influence in the Age of Chaos: The #EUinfluencer 2025 Methodology

In a year defined by uncertainty, transformation, and reinvention, one thing is clear: digital influence in the EU Bubble is no longer linear, it’s dynamic, chaotic, and deeply multi-platform. From shifting power dynamics to the growing presence of AI-driven content and new public platforms, the digital stage has expanded and so has the need to understand who truly shapes EU policy conversations.

25/09/2025

Thriving on the Edge: The 2025 #EUinfluencer Awards Signal a Strategic Shift in Brussels

The 2025 #EUinfluencer Awards in Brussels, hosted by ZN CEO Philip Weiss, took place amid a surge in social media engagement by policymakers and influencers, set against a European digital landscape that is both dynamic and evolving. Now in its ninth edition, the #EUinfluencer index measures the impact of EU Bubble-focused voices across LinkedIn, X, Threads, TikTok, Instagram, Mastodon and Bluesky. In a year defined by uncertainty, transformation and reinvention, one thing is clear: digital influence in the EU Bubble is no longer linear, it’s dynamic, distributed and deeply multi-platform.