The European Commission today launched a tourism initiative to facilitate SME’s digital integration, see the official press release from the European Commission. The initiative will ease connectivity and encourage collaboration between small hospitality tourism and leisure service providers such as travel agents, tour operators and distributors.

As part of the Consortium with ECTAA, HOTREC, ITH and Bocconi University, ZN will play an important role as digital communicator over the next 30 months.

ZN has 3 key objectives:

• Raise awareness of the ICT tourism platform among target user groups
• Demonstrate the benefits of the platform to target user groups
• And last but not least, create communication bridges between the main target groups

We are very happy and proud to be part of this European initiative.