…To become a climate ally!
Just seen this campaign initiated by Kofi Annan:
Download the song at www.timeforclimatejustice.org and become a climate ally. Music and movie stars come together in a new campaign for climate change.
We are at day 2 and I believe this campaign gets all the ingredients to become the holy grail of the viral marketing.
- a universal quest
- great ambassadors
- a song
- several viral mechanisms built on typical WEB2.0 platforms
- an original way to sign the petition by downloading the song
- the right time with the Cop15 window
- an excellent production (who has done this?)
- participation features such the “upload your tck and put it on the map”
This will be a huge success.
As you can see, I am very enthusiastic about it.