One of our contacts from EUROPEN recommended this video which reflects in a viral – web friendly way the purpose of packaging.


When it comes to discussing sustainability and product development, packaging is often seen as an easy target for policy makers. There’s a public perception that packaging equals waste. So the more packaging, the more waste is being created. Only few people take into account that packaging also prevents waste and keeps the product safe in a purposeful way (if designed smartly).


Have a look at the video clip below developed by Elipso (the French plastic & flexible packaging association) that addresses this topic.

This is a crosspost from Ideaplants