Ever since the discussion about drone planes, the word “drones” doesn’t evoke a particularly positive image. While many consider it a “no go” area, some have actually taken this opportunity to get creative.
Would you still think the same about drones if they played your favorite tune during a music festival, if they provided footage of your holidays or if they looked like cute robot pigeons? Yup, that’s right! Drones have opened new marketing opportunities and here are three creative examples.
The Party Drone is a product of collaboration between Spotify, Belgian Mobile Operator BASE, and agency Duval Guillaume.
Image courtesy of www.frequency.com
People who bought their tickets for the festival online could name their favorite song. The song was added to the festival’s playlist and played by Party Drones when they entered the festival. Cool or slightly creepy?
If you don’t like the Party Drone then how about a family of drone pigeons? Kirin, the Japanese beer brand, beat the competition by launching their new low-malt beer Off-White along with a whole family of cute drone pigeons.
This creative use of technology is combined with Japanese-style cartoons that tap into the image of the idyllic countryside life. Drone pigeons might not bring beer, but they do carry with them an idea of enjoying a moment of peace and tranquility. And maybe having a glass of beer.
As a part of the campaign, Kirin and their agency Party developed an app that enables people from the rural Taketa area to text their favorite pigeon and schedule the visit. Since every drone pigeon is equipped with a camera, the happy occasion is recorded and sent to the world. Wouldn’t you want to schedule a rendezvous with your favorite drone pigeon?
Selfies are so 2013! How about taking a dronie? That was the main idea behind a campaign by Tourism New Zealand, that gave skiers a chance to take a dronie – an 8-second aerial video of their skiing taken by a drone. The action footage was then sent to skier’s mobile phone via AirDrop.
Everyone who shared it on social media using #NZDronie automatically entered a competition with ski-themed prizes. Judging the Twitter feed, many seem to have appreciated and shared their aerial holiday shots. Would you?
Did creative dronies convince you or are you skeptical about its use? Leave a comment and let us know!