I had nice surprise this morning when I saw the hang tag we designed for Dole pineapples at the supermarket. It was amazing to confront one of our designs in real life!The hang tag is the result of several weeks of work, and linked to Dole News, a new online platform. Dole has established an online space to give information about the origins of their products, prove their sustainable commitment and corporate responsibility objectives. It is a space that will grow over time with new sections and themes. The design concept is based on a visual experience that is easy to navigate and focused on the user.
Together with Planet Dole, which we developed during last year, this project is a prime example of above and below the line communication. Consumers are directly addressed from the actual product to the source of the online information, where they can discover new things about the product that they are consuming.
If you want to enjoy the experience, visit the site: www.dolenews.com. Leave your feedback in the comments section!