Your messages need a proper home, so you can always find them. A message house identifies an overall theme and lists sub-messages and proof points by topic. Every piece of content you develop needs to fit into this matrix, so you know what objective it is intended to support and what creative angle to apply.
We start with an umbrella statement that we have established through branding exercises. We then analyse your existing documentation to distil core messages, argumentation lines and proof points linking to factual information, adapted to suit different audiences.
We arrange all these elements according to the objectives identified in your strategy, while associating them with chosen creative themes.
This is how we make sure you stay on message and with the evidence to back it up.
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