The Brewers of Europe

In a new campaign, #BeerWisdom, we have helped The Brewers of Europe highlight the sector’s commitment to responsible drinking and consumer information and taken the existing slogan of #BeerServesEurope to a new level in raising awareness of brewing’s significant contributions to the European economy.

#BeerWisdom articulates how the industry is effectively keeping its Pledge to address misuse of alcohol through collaboration with NGOs and public authorities and how it is leading the field in a voluntary roll out of ingredients listing and nutrition information across Europe. #BeerServesEurope positions brewing as traditional yet innovative, entrepreneurial and fast-growing. The campaign also advocates for fair tax treatment for the sector, citing its 7,500+ breweries generating 2.3 million jobs and its major role in exports.

Key Messages: 

Europe’s brewers actively support responsible consumption. Beer is culturally, socially and economically important to Europe.

You may also like:

Leave a comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.

By continuing to use the site, you agree to the use of cookies. More information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.