SpiritsEUROPE acts as the European representative body for producers of spirit drinks with a membership comprising of 31 national associations representing the industry in 24 countries as well as a group of 10 leading spirits producing companies. Distilled spirits are as diverse as the EU itself, spanning 46 product categories and including a host of geographically-specific products that contribute to the culture of their regions.Project Information
We interpreted the many different styles of spirits into a dynamic and colorful mosaic, integrating patterns and images in a youthful and lively graphical style. The contemporary color combinations and a subtlety expressive font combination added to the recognizability of the campaign.
We designed and developed a fully responsive campaign landing page highlighting the main focus areas of the campaign (Growth, Tradition, Sustainability) as well as integrating interactive maps and engagement from key stakeholders.
We created social media covers as well as different types of creative static and animated assets to bring to life the visual identity.
As demonstrated above we designed a original origami giveaway where we thought further than the classic flyer – this origami enclosed the printed coasters and unfolded revealing visuals and the key messages of the campaign.