Pfizer is one of the world’s premier biopharmaceutical companies. Through applying science and global resources, Pfizer brings therapies to people that extend and significantly improve their lives. Pfizer’s global portfolio includes innovative medicines and vaccines across a broad range of therapy areas including oncology, rare diseases, anti-infectives, internal medicine, inflammation and immunology.Project Information
Every day, Pfizer colleagues work across developed and emerging markets to advance wellness, prevention, treatments, and cures that challenge the most feared diseases of our time. Pfizer collaborates with health care providers, governments, and local communities to support and expand access to reliable, affordable health care around the world. For more than 150 years, Pfizer has worked to make a difference for all who rely on us.
Pfizer’s EU Government Affairs Team is based in Brussels, Belgium. They engage with EU policy-makers and other stakeholders for the benefit of patients and innovation. We were tasked by Pfizer to position its work in EU Government Affairs in the digital space and through supporting offline materials. We targeted EU policy-makers, journalists, and influencers with messages supporting the value Pfizer (and the medicines industry in general) delivers to Europe’s health and economy as well as showing support for policies that promote expanded access to medicines , life sciences, innovation and growth.
We developed a Pfizer EU website which introduces the work of the Pfizer EU Government Affairs team in Brussels and the organisation’s vision for the EU. Key areas of policy focus were shared with us by the client in order to develop the site content and we created online fact sheets for each policy area. ZN worked on the visual identity, implemented the hero visuals, took care of the layout and designed the entire website structure.
Based on the specific policy areas we designed and printed welcome packs, which were printed and distributed to policy and decision-makers in the EU bubble.
A Pfizer EU policy Twitter channel was launched to complement the website and print materials and through it we engage with policy and decision makers. We share and support relevant pharmaceutical policy initiatives through a targeted strategy of proactive and reactive content sharing and communication.