One of the projects ZN produced for Huawei Europe was the revamping of their www.huawei.eu website. The telecommunications company reached out to ZN Consulting to create the new look and feel of their European online platform.
ZN created a new design aligned with Huawei’s main corporate website, based on a five pillar structure highlighting Huawei Europe’s main initiatives and priorities. Moreover, ZN migrated and encoded all the content from the previous website to make sure all important information about the company, including documents and articles, could still be found on the new www.huawei.eu.
In 2014 Huawei Europe came to ZN for strategic recommendations on their communication activities as they wanted to show that China and Europe can innovate together and bring out the best technology.
We provided them with guidance on their communications and also worked on specific projects, like Heading East. For this, we developed a visual identity, an editorial calendar, communication guidelines, content management, and guidance on social media practices.