We helped launch a creative and bold communication campaign for ECPA (European Crop Protection Association) to explain to policy-makers and key stakeholders the realities of modern agriculture & benefits that pesticides can bring.
Project InformationThe aim of our long-term initiative is to challenge negative preconceptions surrounding the industry and gradually change the perception through engagement. The focus for Year-1 was on engaging with institutional decision makers and their influencers and as of Year-2 we are also cascading down our campaign in key European countries in local languages.
Key Message: Pesticides contribute to sustainable agriculture & help farmers provide safe and affordable food.
ZN’s strategic vision has allowed us to take our communication to a new level. With outstanding creativity and innovative digital execution, ZN helped us to reach our audience with tremendous impact.
