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virtual, hybrid, or traditional:

ZN has your
event covered

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our clients

european comission
coca cola europe
digital europe
epp
pfizer
abinbev
ted brussels

Take your event to the next level with ZN

The world of annual conferences, congresses, and events has changed rapidly in recent times, and organisations in every sector are evolving to keep up. Now, to stand out, events need better branding, integrated digital tools, audience engagement across a variety of platforms, and more. Even traditional events are finding incredible new value and reach through adding digital components.

ZN was founded 21 years ago with the idea that digital innovations would radically transform communication and ways of working, so handling these changes is built into our DNA. Our teams at ZN are ready to support you and your event in the best way to accomplish your unique goals.

complete checklist:

The key roles you need for a successful virtual/hybrid event

Feeling overwhelmed? Don't be, cutting-edge virtual and hybrid events involve different skills than people often think, but we've got you covered with this in-depth checklist of every role you need to consider.

Our solutions

hybrid events

Hybrid events are the cutting edge of the new way of working. The digital audiences created over the past year are here to stay, but having a physical component with speakers and great looking studios is an incredible boost for your event’s style, discussion quality, and memorability.

ZN handles your asks ranging from hybrid-light, where we bring a few speakers into a studio, to bringing a full-scale mobile studio to your chosen venue.

OUR TECHNICAL
KNOW-HOW IS
CUTTING EDGE

And more ...

Our expert teams know how to deliver

  1. Expertise in EU Bubble since 1998, with clients like the EPP, FEFCO, Bayer EU, Coca-Cola Public Policy EU, TEDxBrussels, and many others
  2. Existing, large #EUinfluencer network to amplify and moderate your events
  3. Experienced global team that speaks over 20 languages
  4. The only digital agency listed on Best in Brussels
  5. Award-winning agency: Ad World Masters named ZN the Top Agency of the Year in 2019 and 2020 in Belgium, with a 9.8 score for social media

Making your event exceptional

Based on your requirements, our tech team decides which platform or combination of platforms to use.

2

A cohesive, thought-out branding and digital identity is essential, especially since it needs to work across a variety of platforms and formats. We’ll work closely with you for developing everything from tweet graphics, to the perfect event name, to roll-up banners.

4

Your event website with speakers and key messages, registration page with a captivating banner and the hashtag, and any other digital components will be built, as they’re necessary to best integrate the event within your larger information sphere.

5

during
your event

Our technical team makes sure the event runs smoothly and to select the correct sources, so that what the audience sees is a perfectly branded and flawlessly executed experience.

1

before
your event

1

Research and strategy are the foundation of every part of the process. We set up measurement tools, KPIs, budget and planning, and other pre-implementation parts of the strategy.

3

Creating social media awareness beforehand is essential in order to succeed both during the event and long after. Your best followers, influencers, hashtags, and ideal audience will be mapped out, ready for social media activation.

6

In the final push before go-time, your speakers, ideal audience, and attendees will be prepared, encompassing both logistics (invites, platform issues) and excitement (social media activation). We will send reminders to make sure everyone remembers to join.

Moderating a hybrid event is a different beast than managing a traditional one, and you usually want two—one moderator for the speakers, and one for the audience.

We call our moderation experts Hypermoderators

and they’re skilled at keeping varied audiences engaged with quizzes, polls and by pulling them into the conversation.
Check out the FAQ for more information

The social media activation team activates the previously identified social media mapping, creating relationships with key influencers and VIPs, the immediate audience, and wider public. They take quotes from the panellists and publish them live on social media channels, answer questions, and give wide exposure to your messages.

2

Likewise, well-done events provide a huge amount of content that should be taken advantage of. We’ll create a highlight video and a summary (LinkedIn) article that can be shared with stakeholders and your target audience. We will also follow up with social media posts, and give you the best long-term bang for your buck.

2
3

Live polling, Q&As, and other content is created and used in real-time to maximise impact. This type of material is also fantastic to use afterwards, keeping interest going long after the event is done.

after
your event

1

Social media activation doesn’t end when the main event does. We work to keep the event and outcomes relevant/trending, following up with influencers, VIPs, and the wider audience regarding the outcomes.

3

On social media, event outcomes can be fuzzy, but not with ZN. We make sure to provide you with concrete, data-based analytics and reports, saving you time in finding out what worked best.

before
your event

1

Research and strategy are the foundation of every part of the process. We set up measurement tools, KPIs, budget and planning, and other pre-implementation parts of the strategy.

2

Based on your requirements, our tech team decides which platform or combination of platforms to use.

3

Creating social media awareness beforehand is essential in order to succeed both during the event and long after. Your best followers, influencers, hashtags, and ideal audience will be mapped out, ready for social media activation.

4

A cohesive, thought-out branding and digital identity is essential, especially since it needs to work across a variety of platforms and formats. We’ll work closely with you for developing everything from tweet graphics, to the perfect event name, to roll-up banners.

5

Your event website with speakers and key messages, registration page with a captivating banner and the hashtag, and any other digital components will be built, as they’re necessary to best integrate the event within your larger information sphere.

6

In the final push before go-time, your speakers, ideal audience, and attendees will be prepared, encompassing both logistics (invites, platform issues) and excitement (social media activation). We will send reminders to make sure everyone remembers to join.

during
your event

1

Our technical team makes sure the event runs smoothly and to select the correct sources, so that what the audience sees is a perfectly branded and flawlessly executed experience.

Moderating a hybrid event is a different beast than managing a traditional one, and you usually want two—one moderator for the speakers, and one for the audience.

We call our moderation experts Hypermoderators

and they’re skilled at keeping varied audiences engaged with quizzes, polls and by pulling them into the conversation.
Check out the FAQ for more information

2

Likewise, well-done events provide a huge amount of content that should be taken advantage of. We’ll create a highlight video and a summary (LinkedIn) article that can be shared with stakeholders and your target audience. We will also follow up with social media posts, and give you the best long-term bang for your buck.

3

Live polling, Q&As, and other content is created and used in real-time to maximise impact. This type of material is also fantastic to use afterwards, keeping interest going long after the event is done.

after
your event

1

Social media activation doesn’t end when the main event does. We work to keep the event and outcomes relevant/trending, following up with influencers, VIPs, and the wider audience regarding the outcomes.

2

The social media activation team activates the previously identified social media mapping, creating relationships with key influencers and VIPs, the immediate audience, and wider public. They take quotes from the panellists and publish them live on social media channels, answer questions, and give wide exposure to your messages.

3

On social media, event outcomes can be fuzzy, but not with ZN. We make sure to provide you with concrete, data-based analytics and reports, saving you time in finding out what worked best.

Testimonials

A Record of Success

#EUINFLUENCER

#EUinfluencer is a yearly event about the power of social media in the Brussels Bubble. With that focus (social media and influencers), the ZN team created a fun and engaging event celebrating the creation of digital connections. Understanding viral visual elements, hashtags, and engagement were all critical for success.

TEDxBrussels

ZN has been involved with TEDxBrussels since 2009 and helped turn it into the international event it has now become. We delivered social media coverage and innovative ideas and digital concepts like “TEDxify Your Office”, which allowed people to replicate the TEDxBrussels experience in their work place. Our social media coverage gave the event excellent online exposure and made it trending on Twitter, reaching 43k people worldwide.

COCA-COLA

ZN supports Coca-Cola Public Policy EU with many events targeting MEPs and journalists. We take care of planning, social media activation, provide an engagement team, props and live photographers as well as videographers on site.

EU-UN

EU-UN #WithHer is a digital engagement campaign designed to raise awareness of the Spotlight Initiative and challenge the harmful gender norms and stereotypes which perpetuate violence against women and girls worldwide. ZN launched the campaign by organising an invite-only, high-visibility event at the Bozar Centre for Fine Arts, which included speeches and statements, video screenings, live social media content generation, and a VIP cocktail reception. A powerful creative concept was executed to turn the content into social media posts, campaign videos, JCDecaux visuals, and more.

PERNOD RICARD

For Pernod Ricard ZN organised social media events targeting young adults. We planned two live concerts with famous DJs and other influencers, including a Michelin chef. Our work included the concept and script, social media activation, the live stream as well as post-event activities to maximise the impact of these extraordinary gatherings.

start working with us

Drop us a line, we’d love to discuss how best we can help you make your event a success.

FAQ - Virtual and Hybrid Events

What platforms do you recommend?

There’s no one answer to this question, as the potential tools increase quickly with complexity. You’ve got to consider a good blend of user familiarity and power—people are most accustomed to the big ones like Zoom, Webinar and Microsoft Teams, but also adding on some additional tools can greatly enhance the experience.

For example, for audience interaction and engagement we use add-ons like Kahoots, Mentimeter, or Slido. For streaming, Wirecast Pro works well, whereas for annual events Hopin can be a good one. It all depends on the exact requirements as well as your available budget. We are happy to discuss this with you and find a solution that fits your needs and meets your goals.

How can I make my event engaging?

In addition to the traditional moderator role, we recommend having someone specifically dedicated to the audience. We call this person a “Hypermoderator” or audience moderator. Hypermoderators are skilled in maintaining audience focus and energy. Their presence during events intensifies audience interest across all platforms (aka both physical and digital), as they are proficient at utilising online tools which enhance engagement.

Before the event, the Hypermoderator reviews things like polls, interactive questions, and other audience engagement elements, in order to focus on the most important topics or moments. They manage interactive tools, select questions, present poll results and quizzes, and encourage open discussions between the participants. The Hypermoderator is always a dynamic person with entertaining style who brings together the live and digital event—pulling Twitter, the chat, and the speaker discussion together into an exciting whole. If desired, the Hypermoderator can also promote use of the event hashtag.

How long does it take to put together an event?
How much prep time do we need?

This varies drastically depending on scale and scope, but we’re highly flexible to deliver a custom solution for your needs.

A large-scale, full hybrid (500+ attendee) event should take up to 4-6 months from start to finish. Smaller scale events, or those with fewer digital elements, can be done quicker, such as in 1-2 months. We are often asked to deliver events in a couple of weeks' time, which we manage, but more preparation time means better results.

Can I get an idea of pricing?

Depending on complexity, scale and scope, a comprehensive offer can range from 5,000 for a virtual event to 200,000 for a complex event at a large-scale venue and everything in between. We’d be happy to have a chat and create a tailor-made offer for your specific goals.