Here’s a quick update on what’s happening on the emarketing forum on OpenBC.

* This week’s Discussion Highlight
“Ways to integrate online with your media campaign.” –
40 per cent of advertisers do not include a simple and visible URL in their ads.
Speculate, gossip or analyse; have your say on the forum:
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2260912

* Members
Doubling our membership to a cool 52 we’ve welcomed 23 new members last week. All dynamic people from big and small companies across the globe. To give you an example: IBM consultant Philippe Borremans, has “crisis communication experience” with plane crashes. Welcome on board Philippe.
https://www.openbc.com/hp/Philippe_Borremans/

* Last week’s Discussion Blurbs
Nicholas Brooke touches a nerve with his entry “IT as a road block to professional communicators”
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2220358&offset=0

Aleh Saiko puts oil on the fire: “I think the problem is that just about every employee treats IT team just as a bunch of worthless geeks.”
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2220358&offset=0

Adrianne George tips the audile people among us: “The eMarketing Talk Show (eMTS)”
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2201070

Marcus Brown has a lead generation question about ‘Squidoo lens’: Is it smart to combine this with ‘statcounter’?
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2238562

Philip Weiss points us to an refreshing insight from Noelle Weaver: “Why can't advertising be the delivery of a new technology?”
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2193028

Joost van de Loo discusses “the trouble with ad agencies”: "If you were an advertiser and you could dispense with an external ad agency, would you?
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2168153

And he shares details about an upcoming eMarketing event in Brussels:
https://www.openbc.com/cgi-bin/forum.fpl?op=showarticles&id=2205438