Episode 1 of the eMarketing Expert Series – 15 mins 28 secs
(please find the Podcast Audioplayer at the bottom of this post)

My guest today is Simon McDermott, managing director of Attentio, a company that continuously tracks social media such as blogs and discussion forums. Simon explains why it is important be in tune with what people are saying about your brand and products.

Here are the questions I asked Simon and the times I asked them:

Tell us about yourself and your company…- 0:23

Why should companies be interested listening in knowing what’s going on? – 1:46

I understand the monitoring bit – that consumers have more power these days and that you have to keep an eye on them in order to be able to respond to PR threats – but what about the ‘taking part’ bit of the conversation; how does that work? – 4:14

The participation in the conversation from a brand or a company point of view still go through the traditional mass media tools then? You’re not recommending to your clients to go and blog or post comments on the most influential blogs you’ve identified? – 6:18

One reason for companies to be a little bit hesitant about that might be that they just don’t have enough people to go and blog on every blog there is around writing about them that has a certain audience- 7:44

How is it going in terms of customers? You’re a start up company, how would you say that the market is replying to your proposition at the moment? – 10:02

Which client would you say fits the profile of your ideal client at the moment?- 10:58

And does this apply to the B2B market as well? – 12:44

You’re going to speak at the emarketing event on the 19th of October. What are do you plan to specifically discuss there? 13:46